LIVING EARTH WEBSITE
Living Earth are the gardening gurus. Following our redesign of their brand and packaging, our next task was their website. Living Earth covers three distinct markets - residential, commercial, and rural. We set out to create a triple layered site personalised to each of these sectors, with the common goal of educating people on product benefits, and letting them know the best way to get their gloved hands on some.
Our product strategy for the website was to complete the story loop from our packaging. Using a URL or QR code on the bag, the customer could go directly through to the corresponding product's page on the site. This page provides heaps more info, including how-to guides, testing info, product-related blog posts, and a detailed FAQ for each product - all framed in a easily digestible award-winning layout.