Southern Discoveries are Milford Sound's original cruise operator, and have been in business over 60 years. They now operate a range of experiences that are nothing short of spectacular, in both Milford Sound and Queenstown. They approached us to redesign their website, with a sharp focus on increasing their online conversion rate.

One of the main challenges of their business is the complexity of their products. They normally run several base cruises, each with a variety of options around transport, food, add-on activities, discounting and so on. This complexity had not been resolved on their old website, and the process of trying to book a product on their old site was confusing and overwhelming.

Our strategy for increasing conversion was to radically simplify the way Southern Discoveries present products to customers, and to create an "add on" approach to booking, rather than overwhelming them with many options up front.

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